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Alexander Wu-Kim, otherwise known simply as WUKIM or his stage name Wupdewup, is a marketing professional, graphic designer, editor and fashion stylist. 

Currently applying his trade as the Digital Marketing Manager of fashion company, Local Supply he also is the Creative Director & Co-Founder of the new boutique publisher, Sydney Natives. 

Outside of these pursuits, he is a freelance editor and photographer at ACCLAIM magazine and The Versatile Gent, while also being a highly active contributor within the streetwear community in Sydney.