As surf brands continue to lose market share to new, street wear aligned clothing labels, Surf Dive ‘N’ Ski has gradually lost its position as a front running retailer in Australia. Their primary target market, millennials are also no longer wanting to be defined by one certain skill or passion point, but seek to become masters of many talents.
Enter Master Yours, a series of events where Surf Dive ‘N’ Ski bring together respected personalities and leaders in the realms of music, fashion, food, design to share their knowledge and expertise. The purpose, to give their customers the essential tools that they need to pursue their passions to their fullest potential. This is something that has been at the very core of the brand since it was established and will help make them relevant once more.